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How to Advertise to Millennials

Getting someone under the age of 25 to look up from their phone seems almost impossible. While it is hard for our family and friends to get our attention, a brand or company may really struggle when it comes to figuring out how to advertise to millennial. A simple answer: A sponsored ad on social …

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Why Your Business Could Benefit From Using Sponsored Content

What is Sponsored Content? Sponsored content, sometimes referred to as native ads, is a form of advertising that matches the form, feel and function of the platform on which it appears.  You’ve seen it pop up on your Instagram feed and Facebook wall, but this expanding form of paid media is much more than that. …

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Cows are in at the Inn: Madonna Inn to host CowParade launch

Opening weekend events include artist & sponsor reception, 101-Cow Roundup San Luis Obispo, CA – Madonna Inn is the latest sponsor to join the CowParade SLO County Herd, pledging support for three beautiful bovines and offering its event space for September’s opening weekend festivities.   Before all 101 fiberglass cows – magically transformed by local …

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Achievement House Hosts 2016 Charity Golf Tournament

SAN LUIS OBISPO – Achievement House is looking for golfers to join its 5th annual Charity Golf Tournament. The 10-hole tournament on Saturday, April 23 at Laguna Lake Golf Course is sponsored by local businesses. All proceeds from the golf scramble go toward a new forklift, which will be used to move items from locations, …

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Jeff Thoma joins a third generation at family business

SAN LUIS OBISPO, Calif. – Jeff Thoma, a senior engineer for Apple Inc., is leaving Silicon Valley to return to Thoma Electric, the business his grandfather created more than a half-century ago and is now led by Thoma’s father and uncle. Thoma will join the company in April as a principal engineer. Returning to the …

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San Luis Obispo Firm BCA Brings Home Six American Advertising Awards

SAN LUIS OBISPO, CALIF. – After winning top marketing honors from the prestigious California Office of Tourism Poppy Awards, Barnett Cox & Associates (BCA) followed up with another substantial tourism achievement, taking Best of Show at the American Advertising Awards for Coastal California. The gold award for video is one of six honors BCA received …

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CowParade SLO Seeks High School Students to Join the Moooooooovement

Harmony, CA – CowParade SLO County wants creative high school students to join the herd and participate in the world’s most successful public art event! After the first CowParade launched in Chicago in 1999, CowParade events have been held in 79 cities worldwide, including London, Tokyo, Mexico City and Milan. Now the colorful cattle drive …

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Snapchat: Advertising to Millennials

What is Snapchat? Snapchat is one of the fastest growing social media platforms targeted toward millennials. With this photo-sharing service, the photos you send disappear seconds after they are opened. Once they disappear, users can no longer access them. The app is popular with this generation because we have learned from our parents, siblings, and teachers …

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SESLOC joins Founders Circle of Cal Poly’s Center for Innovation and Entrepreneurship

San Luis Obispo, CA – SESLOC Federal Credit Union has teamed up with future business leaders as the first business sponsor of Cal Poly’s Center for Innovation and Entrepreneurship (CIE). Cal Poly’s CIE is a learn-by-doing experience where students get the tools to develop the skills and cultivate the mindset of an entrepreneur. SESLOC joins …

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Los Osos water customers save 40 million gallons of water in 2015

Los Osos – Los Osos Community Services District (LOCSD) water customers saved more than 40 million gallons of water between January and November 2015 compared to 2014. Customers reduced water use by 20.6% overall, according to cumulative water usage reports from LOCSD.   Under Governor Brown’s emergency drought order, communities are required to cut water …

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