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I’ll take no DUI’s for the PR Win

This story comes from a friend, and I promised I’d keep all names private. For the sake of expedient writing, I’ll use pseudonyms. Before New Year’s, Jon Jonson, president of JonsonBiz, (how’s that for originality) took measures to reduce the chances of a common New Year’s incident — a DUI — from damaging his company’s …

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Twitter’s Role in Crisis Communications

When it comes to crisis communications, every smart PR maven will tell you how important it is to be ahead of the conversation about your brand. This golden rule is increasingly difficult as news breaks faster and mobile internet allows everyone to become an on-scene reporter. As a consumer and a member of Twitter’s key …

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Exclusion Makes for Bad PR

A Strategy NOT to Borrow from the Seahawks’ Public Relations Playbook This past weekend, the Seattle Seahawks defeated the New Orleans Saints in the NFC Divisional Playoffs and are now headed to the NFC Conference Championship against the San Francisco 49ers. As a Seahawks fan, I’m happy. But when Kerri told me about the Seahawks’ …

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Why Snacks Are Good For Your Company

From a bag of Cheetos to an apple or maybe some candy, no one can deny the joy of a good snack. Chances are, right now, you could go for a snack or two (me too!). Here are some solid reasons to bring snacks into your workplace (or convince your boss to — hint, hint) …

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Why James Franco REALLY Takes Selfies

    James Franco is more than a pretty face. However, his good looks haven’t hurt his success any, and he hasn’t been (camera) shy about putting those handsome qualities to good use. It turns out the actor, director, screenwriter and novelist is also a persistent selfieist, if I may coin the term. But if …

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Happy holidays from BCA!

Twas the week before Christmas, when all through BCA We were all stirring, creating a greeting for the holiday. The team was brainstorming and working with care, In hopes that our joy we could soon share. Watch the holiday video card. BCA Christmas from Barnett Cox & Associates on Vimeo.

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Know Your Public, Win the Day: These 5 Tips Show You How

Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The dictionary defines public relations as “the business of inducing the public to have understanding for and goodwill toward a person, firm or institution; also: the degree of understanding and goodwill achieved.” …

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How Marketing from the Hip Can Backfire: Avoid These 3 Mistakes

A riddle for you: A man roots for his favorite team to win. He even makes a wager assuming his team will win its next game. When the team does win, he’s not thrilled. What happened? The answer: The man didn’t expect his team to win so decidedly. Jim Johnson of Jet Chevrolet in Federal …

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Sex Will Always Sell . . . but Is It What Your Brand Should Be Selling?

The woman’s sexy voice and British accent begins, “Looking for a good time tonight, boys?” The image of a young woman lying across a bed and clad in scanty red underwear and a white t-shirt accompanies the audio. The ad continues to describe the comfort and technological advancements of a brand of men’s underwear and …

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How Do You Sell a Product without Ever Showing the Product?

The day before the Ford Motor Company debuted official photos of its forthcoming re-envisioned Mustang, Ford Europe published this video on YouTube: This video targets European audiences, a market in which Ford hopes to increase its success with the American icon. From a strictly viral or views perspective, it doesn’t appear to have done all …

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