BCA Bump is educational. It’s informative. Bump is in the serious business of building business. Begin cracking into the latest marketing trends and opportunities for your business.

Total Recall: The age of defective, contaminated, tainted products

It seems like every time I watch the news there is a story about some sort of recall. Whether it’s for defective and dangerous car parts, to faulty toys, to contaminated food, companies seem to be pulling things off lots and shelves right and left. This left me wondering, does this help, or hurt a …

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Up Close and Personal Still Counts

I recently attended a presentation by political and cultural commentator David Brooks, the well-known New York Times columnist, book author and PBS Newshour contributor.  He was terrific. No surprise there. What was a surprise to me was his presentation style. He spoke casually and comfortably in a soft spoken, conversational way. He did not physically …

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BCA recognized by American Advertising Federation

Congratulations to our BCA clients on the following entries recognized at the 2015 American Advertising Federation Awards in March. Thank you for trusting BCA and working with us to continue to create award-winning marketing material. To view winning entries for 2014, click here.

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What’s in a name? – Know your company’s values

Dependable, Reliable, Loyal, Committed … a list of values many companies strive to uphold. But does your company and its employees really live by the values that you’ve likely put a lot of thought and brain power into? It’s important you do … according to my findings from a workshop I recently attended. The San …

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Is your website mobile-friendly? It better be, soon

When you don’t know something what do you do? “Google it.” What was once the name of a search engine has now transformed into the act of searching. I even “Googled” to write this Bump about Google. Information not found on Google gets lost in cyberspace, which is why it’s so important for your company to …

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My Transition from TV to PR

A little more than three weeks ago I joined the team at BCA. Until now, I’ve only known the world of television news. The past 3+ years I worked as a newscast producer at the local NBC affiliate, KSBY-TV. I am not the first, and certainly won’t be the last, to leave TV for a …

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10 Quotes to Inspire Your Brand Strategy

It seems that no other era has seen such rapid transformation and progression in the marketing and public relations sector as we are seeing now. Technology changes and then strategies change. But for the most part, branding best practices remain the same. I thought the following ten quotes demonstrated that, no matter how many decades …

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When You Wish Upon a Star and Develop a Great Marketing Strategy Along the Way!

It’s no surprise The Walt Disney Company is one of the largest-grossing companies. In the last quarter alone, the company brought in $12.39 billion in revenue thanks to its theme parks, movies, and merchandise .  How did the startup by Walt Disney turn into a multi-billion dollar corporation? It’s true the company has marketing staff …

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Who’s Brian Williams? The Power of Knowing Your Audience

Wow, did I ever get an up-close-and-personal lesson this week on the power of knowing your audience. Case in point: career announcements from Brian Williams versus Jon Stewart. The unfolding news from NBC kind of meandered through our office. It was compelling and chat provoking to some, and warranted a halfhearted shrug from others. Count …

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What I thought of the Super Bowl Ads

  I’m not the biggest football fan, so the ads are my source of entertainment every year. Here’s my takeaway. Brands are playing it safe. Even the Carls’ Jr. and Victoria’s Secret commercials didn’t shock me this year. Almost all the ads were predictable. McDonald’s. Budweiser’s puppy ad was pretty much the same as last …

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