The concept is not that far removed from talking to your neighbor over the back fence or having that long chat with your girlfriend about why babies NEVER sleep. It’s the mommy blog, and believe me, it’s big for marketing.
These blogs seem to encapsulate what every mom needs as she raises her children: advice, baby info, school choices, how to calm a tantrum, what diapers to buy, what pain reliever to use, how to keep a sense of humor . . . the list goes on and on.
Not Professional Moms . . . Moms Who Are Professionals
Believe me, these mommy bloggers are not just sitting around in their pajamas fooling around with their laptops (but then what mom is?). They are highly educated with a higher-than-average household income, often published writers and politically active.
Their mainly mom audience is responsible for $2.1 trillion of U.S. consumer spending, according to BSM Media. No wonder the big marketers want to utilize this valuable marketing resource.
Product Placement: Not Just for Movies and TV Anymore
Big brands, like Hershey’s, Target, State Farm and Motrin, to name a few, love mommy bloggers. You will regularly see banner ads from these companies prominently displayed on various mommy blog sites.
One of the most common tactics for brands is to send out product samples to these bloggers in hopes of a review, which just makes sense. Think about it, these mommy bloggers seem like friends, confidantes or neighbors to their audience, and—boom!—there they go recommending the newest steam mop or laptop or cold medicine.
This has become so popular that the landslide of offers has led some mom bloggers to create separate sections or separate sites dedicated to reviews. Now readers can just choose what products they are interested in and go straight to the review . . . a review from a “good friend.” Social media at its’ finest.
See How the Pros Do It
Here are just a few of the top mommy bloggers, who, by the way, are published authors, have been involved in White House forums and interviewed on the “Today” show, host series on the Food Network and HGTV.com and much, much more:
Share Your Thoughts
How do you see mommy blogs shaping the future of marketing?