By Maggie Cox
San Luis Obispo, CA – Susan McDonald has been named Account Manager for Barnett Cox & Associates. In her new position, McDonald is responsible for strategy, budget and creative oversight for several BCA clients, including Shea Homes/Trilogy Central Coast, Coast Hills Federal Credit Union, and Garden Street Terraces of San Luis Obispo. She was formerly senior copywriter for the firm.
McDonald, a longtime North Coast resident, comes to the position with a deep background in communication services. She worked as a reporter for the Telegram- Tribune from 1990 to 1997, with a year spent as managing editor of The Cambrian in 1994. In 1997, she became the first executive director for Friends of the Elephant Seal, a nonprofit organization dedicated to marine life education and stewardship on the North Coast. She was a member of the public relations team that helped with the successful effort to conserve the 82,000-acre Hearst Ranch. McDonald joined BCA following a two-year post at the Cal Poly Public Affairs office as a senior writer and editor for Cal Poly Magazine.
“Suzy’s extensive journalism and public relations experience makes her a natural fit for the account manager position,” said Maggie Cox, President/CEO of Barnett Cox & Associates. “She knows our business, has terrific market knowledge, and the experience needed to assist our clients with achieving their marketing objectives. We are very pleased with this promotion and know our clients share the feeling.”
Barnett Cox & Associates Inc. is an integrated marketing, advertising, public relations and design company located in San Luis Obispo. The company was founded in 1989 and is owned and operated by Maggie and Dave Cox.