Too much partying turned an annual celebration into an annual riot. The city of San Luis Obispo turned to BCA for help.

Client
City of San Luis Obispo

Issue
Out of town partiers descending on SLO for Mardi Gras celebration.

BCA's Contribution
Strategy, creation and implementation of anti-party public relations and advertising outreach.

Result
The party was over. Arrests drastically reduced. No property damage. City declares the effort a success.