Sometimes a good name becomes a disaster. Literally. That's when Progeny (developer of proprietary variety lettuce) turned to Barnett Cox for crisis control.

Client
Progeny Advanced Genetics

Issue
Seed variety named "Tsunami" prior to Indonesian disaster.

BCA's Contribution
Developed a plan to turn the negative publicity into a positive by donating a portion of all seed sales to tsunami victims.

Result
Countless trade journal and newspaper articles lauding Progency's disaster response. Seed sales soared.