Client
CoastHills Federal Credit Union
Issue
CoastHills mission to become the "community" bank on the Central Coast.
BCA's Contribution
Committed and focused public relations efforts. Press outreach. Community events. Media training. Story development. Spread the word that CoastHills is where you "Bank Among Friends."
Result
Extensive print and television media coverage touting CoastHills' sponsorship of the Mission Possible Rally for La Purisima Mission in Lompoc.