Tag: San Luis Obispo

San Luis Obispo Firm BCA Brings Home Six American Advertising Awards

SAN LUIS OBISPO, CALIF. – After winning top marketing honors from the prestigious California Office of Tourism Poppy Awards, Barnett Cox & Associates (BCA) followed up with another substantial tourism achievement, taking Best of Show at the American Advertising Awards for Coastal California. The gold award for video is one of six honors BCA received from the American Advertising Awards (formerly the ADDYs), the advertising industry’s largest and most representative competition.

 

The video, created for the City of San Luis Obispo’s tourism campaign, combines spectacular visuals with a custom music score to showcase the appeal of visiting the city. Local indie rock band Moonshiner Collective appears in the video, performing original music that captures the spirit of “The Happiest City in America.” Robin Chilton, owner of Peregrine Media Group, shot and edited the video, which can be seen on the main page at sanluisobispovacations.com.

 

“In a beautiful, cinematic way, the video highlights what makes the community special – everything from the wildly popular Farmers’ Market and stunning peaks to the Cal Poly marching band and the San Luis Obispo Symphony,” said Dave Cox, co-owner of BCA.

 

The video for the tourism campaign, funded and overseen by the City of San Luis Obispo’s Tourism Business Improvement District (TBID), was part of a complete branding makeover, featuring new logos, print and digital advertising and social media. In February, the Visit California Poppy Awards recognized BCA’s work on the campaign, presenting BCA and its digital partner StudioGood with the best overall marketing award.

 

“We were happy to let others in on what locals already know – that San Luis Obispo is a wonderful place to visit,” Cox said. “And knowing how important tourism is to the city’s vitality, we were honored to promote it.”

 

While the campaign brought awards to BCA, it brought dollars to the city: San Luis Obispo’s hotels saw a 12.3% increase in transient occupancy tax and huge boosts in other key indicators over first 12 months of the program.

 

Other distinctions BCA earned in the awards competition include:

•              Silver for SLO County Farmers’ Market Association associated campaign

•              Silver for 40 Prado Homeless Center capital campaign video

•              Silver for SESLOC Federal Credit Union TV commercials

•              Bronze for Andre, Morris & Buttery website

•              Bronze for Adamski, Moroski, Madden, Cumberland & Green LLP website

Gold winners move on to compete against winners from throughout Southern California and Southern Nevada for the right to advance to the national finals.

 

BCA, a full-service marketing and public relations firm, is owned by longtime San Luis Obispo residents Dave and Maggie Cox. Learn more and follow BCA at barnettcox.com, facebook.com/bcabrand, twitter.com/bcabrand and Instagram.com/bcabrand.

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SLO County Farmers’ Market Association breaks 2014 single-day sales record

Saturday SLO and AG 002San Luis Obispo – The San Luis Obispo County Farmers’ Market Association reported record breaking single-day sales at its Saturday morning market July 25, 2015 in San Luis Obispo.

SLOCFMA executive director Peter Jankay said vendors sold 5.6 percent more product July 25 than the single-day sales record set August 30, 2014.

“We’re especially thrilled with this number because it’s not even our busiest time of year,” Jankay said. “Sales are typically higher in August, so we may see more record-breaking days next month.”

Last Saturday’s all time high of $30,417, in addition to increased sales at other local markets, bucks the trend most farmers’ markets are facing nationwide. A January 2015 report from the U.S. Department of Agriculture shows sales growth at farmers’ markets has lost momentum.

The SLO County Farmers’ Market Association operates five weekly markets in Morro Bay, San Luis Obispo and Arroyo Grande. Jankay said the association continually innovates new ways to attract customers, including the recent addition of live cooking demonstrations at four of five markets and wine tasting at the Saturday market in San Luis Obispo.

“Visiting your local market is as much of a social outing as it is a shopping trip,” Jankay said. “See your friends and neighbors, glean your farmer’s recipes, and be happy knowing your groceries are high quality and locally produced.”

Weekly Markets:

Wednesday mornings, Arroyo Grande
Smart & Final parking lot
8:30 a.m. – 11:00 a.m.

Thursday afternoons, Morro Bay
Spencer’s Fresh Market parking lot
2:30 p.m. – 5:00 p.m.

Thursday evenings, San Luis Obispo
Downtown SLO 6:10 p.m. – 9:00 p.m.

Saturday mornings, San Luis Obispo
World Market/Embassy Suites parking lot
8:00 a.m. – 10:45 a.m.

Saturday afternoons, Arroyo Grande
Olohan Alley in the Village
12:00 p.m. – 2:30 p.m.

Saturday SLO and AG 104

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Cal Poly Basketball and the NCAA Tournament: It’s a Win-Win-Win

Courtney Meznarich

March 21, 2014
Contributor:
Courtney Meznarich

Cal Poly marches into the second round of the NCAA Tournament Friday afternoon, making its second appearance on the national stage this week in front of millions of sports enthusiasts and thousands of proud Mustangs here at home and around the country. It’s sure to be another proud moment for Cal Poly and San Luis Obispo, win or lose. Or win.

Thursday, KSBY-TV came to BCA to get our thoughts about what impact Cal Poly’s presence in the NCAA Tournament will have on the university. We say it’s a win-win-win. It’s great for the school: more leads from graduating high school seniors, as well as a new tool to recruit donors; it’s a driver for tourism: just where did these guys come from, and what is this town they call San Luis Obispo?; and there’s no better way to bring a community together than to find something we can all rally behind. March on Mustangs!

 

 

FULL STORY FROM KSBY-TV BELOW:

What Cal Poly basketball’s win means for school’s image

Written by Connie Tran, Reporter, KSBY News

The Mustang madness continues. The big win against Texas Southern on Wednesday not only advanced Cal Poly into the next round of the NCAA Tournament, but the victory also put the Mustangs on the map.

“It’s free marketing and it’s something that you cannot buy,” said public relations professional Courtney Meznarich.

Meznarich, an account coordinator with Barnett Cox & Associates public relations and marketing firm in San Luis Obispo, said the Mustang’s appearance at the NCAA Tournament on Wednesday was historic for Cal Poly, but it also made the sky the limit for the team, the school, and the community.

She said, “To have a national stage like that, it was historic, it was a really cool moment.”

Meznarich said more recognition can translate to dollar signs for the school. High school students all across the country could watch and could be more inclined to apply to Cal Poly.

“It shows that we’re not just a school for academics, we’re not just a school for engineering and for agriculture, we’ve got some really great sports teams,” said Meznarich.

Stacia Momburg, the assistant athletics director for marketing at Cal Poly said, “Cal Poly’s on the national map now and we were so lucky to find out that we were trending worldwide on Twitter, (and) that President Obama put us in his initial bracket.”

And now, hopefully, people will know how to appropriately pronounce San Luis Obispo, as the Mustangs continue their ride into the tournament.

Cal Poly released a statement today saying quote, “Anytime our students receive this level of exposure for their successes, it reflects positively on the campus and university communities overall.”

Cal Poly takes on Wichita State on Friday. Wichita State is the only undefeated team in the country.

Credit: KSBY News 

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BCA Hires Big Player in Web Design

SAN LUIS OBISPO − Marketing firm Barnett Cox & Associates has hired a new web developer with some heavy hitters on his resume.

Honeywell, Hallmark, Apple and Boeing are just some of the prestigious clients who have benefitted from Aaron Cotton’s skills as a designer and web developer.

In turn, his talent and training in graphic design, corporate identity, web design and development, 3D graphics, motion graphics, animation and illustration made Aaron an obvious choice for BCA.

“Aaron brings a unique combination of web and design talents rarely seen in the marketing and communications business,” said Maggie Cox, President/CEO for BCA. “We are extremely pleased to have him join our team.”

Cotton started his career in 1994, just two years after the world’s first website was launched. Since then, he has translated his respect for timeless good design into effective and award-winning websites for some of the world’s largest companies.

For 23 years, Barnett Cox & Associates has been providing strategic planning, perceptive public relations, award-winning creative and, most recently, engaging social media for San Luis Obispo County.

Learn more at www.barnettcox.com.

Learn more about Cotton at www.barnettcox.com/works/aaron-cotton.

 

 

 

 

 

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Barnett Cox & Associates names new director for social media

SAN LUIS OBISPO − Barnett Cox & Associates announces the appointment of a long-time employee to head up social media projects.

The public relations and marketing firm has named Teri Conklin as Social Media Director, a new position added to her job as a project manager. Conklin started with the company in 2007 as an account coordinator and was promoted to production manager.

Conklin is knowledgeable in all digital and social media processes, techniques and trends to implement and sustain social media services for clients and BCA. She manages content and updates of BCA website (www.barnettcox.com), Facebook (www.facebook.com/bcabrand) and Twitter accounts (@bcabrand), and directs video-sharing projects, business directory site registration, and other digital strategies.

As project manager, Conklin also provides day-to-day services for clients, including Hospice of San Luis Obispo County, PG&E, Performing Arts Center, City of Arroyo Grande and Cal Poly.

Follow Conklin on Twitter (@TeriConklin) or find her on LinkedIn.

Contact: Dave Cox
Barnett Cox & Associates
(805) 545-8887

dcox@barnettcox.com
www.barnettcox.com

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