SAN LUIS OBISPO, CALIF. – After winning top marketing honors from the prestigious California Office of Tourism Poppy Awards, Barnett Cox & Associates (BCA) followed up with another substantial tourism achievement, taking Best of Show at the American Advertising Awards for Coastal California. The gold award for video is one of six honors BCA received from the American Advertising Awards (formerly the ADDYs), the advertising industry’s largest and most representative competition.
The video, created for the City of San Luis Obispo’s tourism campaign, combines spectacular visuals with a custom music score to showcase the appeal of visiting the city. Local indie rock band Moonshiner Collective appears in the video, performing original music that captures the spirit of “The Happiest City in America.” Robin Chilton, owner of Peregrine Media Group, shot and edited the video, which can be seen on the main page at sanluisobispovacations.com.
“In a beautiful, cinematic way, the video highlights what makes the community special – everything from the wildly popular Farmers’ Market and stunning peaks to the Cal Poly marching band and the San Luis Obispo Symphony,” said Dave Cox, co-owner of BCA.
The video for the tourism campaign, funded and overseen by the City of San Luis Obispo’s Tourism Business Improvement District (TBID), was part of a complete branding makeover, featuring new logos, print and digital advertising and social media. In February, the Visit California Poppy Awards recognized BCA’s work on the campaign, presenting BCA and its digital partner StudioGood with the best overall marketing award.
“We were happy to let others in on what locals already know – that San Luis Obispo is a wonderful place to visit,” Cox said. “And knowing how important tourism is to the city’s vitality, we were honored to promote it.”
While the campaign brought awards to BCA, it brought dollars to the city: San Luis Obispo’s hotels saw a 12.3% increase in transient occupancy tax and huge boosts in other key indicators over first 12 months of the program.
Other distinctions BCA earned in the awards competition include:
• Silver for 40 Prado Homeless Center capital campaign video
• Silver for SESLOC Federal Credit Union TV commercials
• Bronze for Andre, Morris & Buttery website
Gold winners move on to compete against winners from throughout Southern California and Southern Nevada for the right to advance to the national finals.
BCA, a full-service marketing and public relations firm, is owned by longtime San Luis Obispo residents Dave and Maggie Cox. Learn more and follow BCA at barnettcox.com, facebook.com/bcabrand, twitter.com/bcabrand and Instagram.com/bcabrand.