Tag: Snapchat

How to Advertise to Millennials

BCA Intern Nora Carlblom

By Nora Carlblom

Getting someone under the age of 25 to look up from their phone seems almost impossible. While it is hard for our family and friends to get our attention, a brand or company may really struggle when it comes to figuring out how to advertise to millennial. A simple answer: A sponsored ad on social media.

WHY? Social media is the way to advertise to millennials because we are seriously ALWAYS on our phones.

  • It was found in 2015 that teenagers spend an average of 9 hours a day on social media. That means 9 hours of our day are spent scrolling through Facebook, then Instagram, then Snapchat, repeat. (CNN)

- We pay attention to social media more than things like a billboard or TV because it is often right in front of us
- It is almost guaranteed we’ll notice your product if it shows up in the middle of our Instagram feed.
- When I scroll through Instagram and see a sponsored ad that is a picture of a well paired outfit, it draws me in to the account and I often end up on the stores website.

HOW? The ad needs to be modern and appealing to youth in order to catch our eye. Along with looks, they also need to be relevant to what is currently happening. This is why social media is the way to go. Each social media platform is catered to advertising certain things. Instagram is more successful in advertising things such as clothing or food, while Snapchat is strong in showcasing a variety of things. It can range from the election to a new movie to beauty and fashion, and almost everything in between.

Product Placement
Many brands have celebrities advertise their product for them through product placement on their Instagram.
The post usually doesn’t look like a typical advertisement. Product placement can be achieved by sending someone with a large social media following to something like a music festival in their clothing and simply asking them to post a picture of them there in their clothes. Others have the celebrity holding the product or using it in a setting that is their everyday life, and their caption is them raving about the product.
The way we see it is, if the celebrity is using it and “loving” it then it must be worth the money. While, some people add the hashtags “#ad” or “#sponsored” to their post, it still drives fans to go and take a look at the product advertised.

Sponsor a Snapchat Selfie lens

A selfie lens is a silly interactive filter on Snapchat that adds various effects to your snap. A few examples are a dog that sticks out its tongue when you open your mouth or one that alters your face to make your eyes super big or your head into a pear shape.

The first filter that pops up is the sponsored one. So not only would your advertisement be fun and interactive it would be the first one Snapchat users see.

It is seen that many companies have benefited from sponsoring a filter: (AdWeek):
- Men’s Wearhouse created a filter during prom season and had a 48% engagement rate among 1,800 high schools
- Michael Kors’ put out a lens for #NationalSunglassesDay that received 100 million views and increased purchase intent 2.1 times above normal rates.

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Snapchat: Advertising to Millennials

By: Jessica Bohon

By: Jessica Bohon

What is Snapchat? Snapchat is one of the fastest growing social media platforms targeted toward millennials. With this photo-sharing service, the photos you send disappear seconds after they are opened. Once they disappear, users can no longer access them. The app is popular with this generation because we have learned from our parents, siblings, and teachers to be cautious with what you post online – it will come back to haunt you. There was a need for a real time application that users wouldn’t be apprehensive about posting freely. Evan Spiegel filled this void with Snapchat.

Quick Snapchat Facts:

- 7+ Billion video views per day on Snapchat

- 100 Million active Snapchatters daily

- Target Market: 13-34 year olds (millennials)

- 60% of U.S. 13-34 Smartphone Users are Snapchatters

How Has It Evolved? After starting as a simple photo-messaging app, Snapchat has grown into a versatile tool for marketing, advertising, sharing, and community connecting. While it began as a temporary visual messaging application, it became a viable social media platform when the “My Story” component was implemented, allowing users to compile snaps in a chronological storylines that are accessible for 24 hours. Originally, Snapchat was not useful for marketers because there was no way to measure engagement nor a way to have two-way interaction with consumers. Recent additions and updates have provided Live Stories and a Discovery section, which make it easy for users to keep up with what is happening in their community and other areas of interest. 

Aspects & Uses:

DT slo filter- Chatting: capability to chat with another individuals (Messages disappear just like the photos). slo pismo geofilter

- SnapCash: send and receive money through Snapchat instantaneously (password protected).

- Geo-Filters (local): user created geo-tags that represent original artwork to represent that geographic location in the community.

- Sponsored Geo-Filters: filters that advertise for companies or events.

- “Selfie Filters”: generic, animated filters for users to send to others.

- Live/Discover Stories: community and special event stories that all can see, and those within the community can contribute to.blog snapchat Tips on Using Snapchat to Promote your Business: blog snapcode

- Advertise your Snapcode on alternative social media platforms as well as print and web advertisements.

- Create a Geo-Filter in your area that represents your company.

- Utilize the Live Stories feature to promote events.

- Update your “My Story” feed consistently.

- Check back to analyze views and screenshots.

- Check and respond if any followers directly chat-responded to a Story piece.

- Use Snapchat to become more involved with the events and people within the surrounding communities.

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