As water resources became scarce in San Luis Obispo County and California, the City of San Luis Obispo needed to find an eye-catching way to catch the attention of residents and remind them to conserve the valuable resource each spring and summer.
BCA worked with the City to develop and implement a communitywide water conservation marketing campaign. BCA conducted focus groups to determine the most effective messaging for the community and produced newsletters, direct mail pieces, print and television advertising, public relations materials and other materials that have garnered statewide recognition for San Luis Obispo as a leader in resource conservation and local recognition and a decrease in overwatering.
Where We Are
711 Tank Farm Road, Suite 210
San Luis Obispo, CA 93401