City of San Luis Obispo | UCO


Ambition
  • Educate the Public

Expertise
Industry
  • Education
  • Politics
Services
  • Identity
  • PR
  • Print
  • Video Production

Client

City of San Luis Obispo


Challenge
As water resources became scarce in San Luis Obispo County and California, the City of San Luis Obispo needed to find an eye-catching way to catch the attention of residents and remind them to conserve the valuable resource each spring and summer.


Result
BCA worked with the City to develop and implement a communitywide water conservation marketing campaign. BCA conducted focus groups to determine the most effective messaging for the community and produced newsletters, direct mail pieces, print and television advertising, public relations materials and other materials that have garnered statewide recognition for San Luis Obispo as a leader in resource conservation and local recognition and a decrease in overwatering.