CoastHills Federal Credit Union | Coast Hills



Ambition
  • Educate the Public

Expertise
Industry
  • Financial
Services
  • PR

Client

CoastHills Federal Credit Union


Challenge
Facing closure, BCA assisted CoastHills Federal Credit Union in saving La Purisma Mission by launching an effective media campaign that whipped up support and kept the effort in the public eye for two months.

 

Result
The Mission Possible campaign became Mission Accomplished when the governor rescinded his plan to close the mission. CoastHills received extremely positive public recognition from dozens of news articles and spots on TV. It was clearly a media relations success.