PG&E | Community Report

PGE_Illumination

Ambition
  • Community Outreach & Education

Expertise
Industry
  • Energy

Client

PG&E


SERVICES
  • Public Relations
  • Graphic Design
  • Copywriting


CHALLENGE
The Diablo Canyon Power Plant wanted an informational booklet to highlight its safe operations, quality staff, commitment to ecology and sustainability and economic contributions to the community.

RESULT
BCA’s project management and copywriting teams worked with the government and community relations staff at PG&E and a professional photographer to produce a 12-page booklet in magazine format. BCA copywriters interviewed key members of PG&E and fact-checked nuclear energy data. The highly visual end product provided readers with an up-close look at the plant’s leadership, biological protection, security measures, community involvement and more in an easy-to-digest presentation. The report was inserted into the San Luis Obispo Sunday Tribune and distributed to approximately 40,000 SLO County residents, and it provided PG&E with a tangible tool for community outreach and education.