Sierra Vista Regional Medical Center was rolling out a new online tool that allowed patients with non-life threatening emergencies to book an emergency room visit online. Sierra Vista needed to educate the community that it could wait at home instead of the ER waiting room just by booking their visit at inQuicker.com.
Result
Utilizing a marketing campaign that included TV and print teasers, as well as collateral and online tools, Sierra Vista’s “We Don’t Like Waiting Either” generated ER appointments far ahead of projections for the San Luis Obispo, CA hospital.
