LOCSD | Los Osos Community Services District

Ambition
  • Community Outreach & Education

Expertise
Industry
  • Sustainability

Client

LOCSD


SERVICES
  • Public Relations
  • Graphic Design
  • Website Development
  • Social Media
  • Copywriting


CHALLENGE
Seawater intrusion is threatening the Los Osos Groundwater Basin. With no end in sight to the drought, residents are being asked to slash water usage in order to slow the progress of seawater advancing into the town's freshwater resources.

RESULT
BCA worked with the Los Osos Community Services District to develop a water conservation message that outlined clear goals and benchmarks. Through outreach with traditional and social media, and strategic collateral placement, residents heard the message loud and clear. Residential indoor water use dropped every month since the campaign began, and June 2015 saw a 46% decrease in water consumption.