Seawater intrusion is threatening the Los Osos Groundwater Basin. With no end in sight to the drought, residents are being asked to slash water usage in order to slow the progress of seawater advancing into the town's freshwater resources.
BCA worked with the Los Osos Community Services District to develop a water conservation message that outlined clear goals and benchmarks. Through outreach with traditional and social media, and strategic collateral placement, residents heard the message loud and clear. Residential indoor water use dropped every month since the campaign began, and June 2015 saw a 46% decrease in water consumption.
Where We Are
711 Tank Farm Road, Suite 210
San Luis Obispo, CA 93401