Morro Bay Tourism Business Improvement District | Battle of the Bay



Ambition
  • Fill Seats

Expertise
Industry
  • Events/Entertainment
Services
  • Tourism
  • Video Production

Client

Morro Bay Tourism Business Improvement District


Challenge
Morro Bay had the opportunity to add a fiery, fast-paced event to the ever-growing annual Savor the Central Coast festivities. Its two top chefs were ready to battle it out for the top title in the Morro Bay Battle of the Bay, and the community of food and wine lovers were invited.

Result
Not only did each chef have the opportunity to flex their culinary muscles in front of a sold-out crowd, but Morro Bay was well represented at Savor, which drew thousands of visitors to the Central Coast. Morro Bay continues to see an increase in tourism traffic created from events and promotions like this one.