Performing Arts Center, San Luis Obispo | PAC SLO

PAC homepage



Ambition
  • Build a Brand

Expertise
Industry
  • Events/Entertainment
Services
  • Identity
  • Print
  • Web

Client

Performing Arts Center, San Luis Obispo


Challenge
Create a logo design and visual identity, and develop a color palette, complementary fonts and typography standards book for a new community arts center. Meet subjective standards of quality and representation of values that reflect the community as a whole, performing artists, and the cooperative partnership. Build consensus and acceptance of the visual identity product.

 

Result
The PAC logo is one of the most recognizable marks in the region, capturing the motion and the style of the center. After 10 years, the timeless design endures and has not needed alteration or updating. The logo design and style book have won numerous national awards of excellence.


www.pacslo.org