Dalidio Ranch | Yes on J

Dalidio Ranch wins with Yes on J campaign.

Ambition
  • Win a Campaign

Expertise
Industry
  • Land Use
Services
  • PR

Client

Dalidio Ranch


CHALLENGE
Dalidio Ranch was easily the most controversial real estate development in the history of San Luis Obispo County, and had already been defeated at the ballot box. Ernie Dalidio was still hoping to develop in his property.

RESULT
In 2006, BCA developed and implemented a community outreach and public relations campaign to encourage residents to vote “Yes on J” to allow Ernie to develop. With public relations and advertising strategy development and implementation, campaign management and coordination of a letter-writing campaign, press events and rallies, “Yes on J” passed with 65% of the vote – an overwhelming victory over the previous defeat.